STUDIO MØBLER WEBSITE
WEB DESIGN
BRAND IDENTITY
Studio Møbler combines the roles of design studio and fabrication workshop, developing custom furniture directly with the people who use it. I redesigned the studio’s web presence around this collaborative model, positioning Møbler as a creative partner rather than a traditional retailer.
LANDING PAGE
This reimagined homepage centers possibility rather than the end result.
KEY BRAND ELEMENTS
A logo that embodies construction + collaboration.
Switzer is the primary font used. It conveys a sense of warmth and openness, while remaining neutral.
A restrained palette that leaves room for imagination and allows work to speak for itself.
COMMUNICATING PURPOSE.
CLIENT RELATIONS
SETTING TONE
By pairing the studio’s statement of purpose with the people it works with, the site positions client relationships at the center of the brand.
Møbler’s consultative process becomes a feature of the web experience itself. Making each stage visible, the site expresses Møbler’s expertise and reinforces their level of consideration for every custom piece.
PURPOSE SECTION
Each section has an invitation to get in touch, turning the site from a passive portfolio into an entry point to working directly with Møbler.
ELEVATING THE PROCESS.
CREATING TRUST
CLOSING THE LOOP.
CLIENT PROJECTS BECOME BRAND NARRATIVES.
Instead of presenting past custom work as a traditional portfolio, each project is shown alongside Møbler’s values. Precision, adaptability, and collaboration connect individual projects back to a larger brand story.
RESULT
The redesigned digital experience adds necessary process context and communicates Møbler’s level of expertise, allowing users to view their studio as a bespoke design service, rather than a traditional retailer.